
Trailhead Thoughts
“When your values are clear to you, making decisions becomes easier.”
- Anonymous

Trail Map - Learn. Think. Act. ™
The Revenue Leader’s Guide to Smarter Decisions
📚Learn
When you are in a leadership role, every decision starts with 3 things:
Clear Objective - What are we trying to accomplish?
Guiding Principles - How do we make decisions around here?
Key Performance Indicators (KPIs) - How will this decision impact our KPIs?
If you miss any of these, decision-making becomes guesswork.
As a revenue leader, your two most important questions should be:
Will this help us creating pipeline (bringing in new opportunities)?
Will this help us develop pipeline (move deals forward)?
If it’s not doing one of those, why are we doing it?
🤔Think
Which of your current projects clearly ties back to pipeline creation or development?
Which do not?
Are your team members clear on their KPIs, principles, and objectives? If not, how can they make smart choices?
💪 Act
Write down your top business objective.
List your 3-5 guiding principles
Identify your key KPIs (leading, lagging, and converting).
Share these with your team. Clarity builds confidence.
Leaders don’t just decide, they build other decision-makers.

