Most of the time, communication doesn’t break because people lack clarity. It breaks because we’re solving the wrong problem in the conversation.
We focus on what to say instead of how it’s being received.
Trail Map - Learn. Think. Act.™
📚Learn
Most people get storytelling wrong.
They think they are the hero.
They’re not.
Your customer is the hero.
Every great story has:
A hero (your customer)
A goal (what they want)
A villain (what’s in the way)
A guide (you)
A simple plan to win
If you skip any of these, your message falls flat.
Great communication isn’t about sounding smart. It’s about helping someone move from where they are to where they want to be.
🤔Think
When you explain your work, are you the hero of the story or the guide?
Do you clearly understand:
What your customer really wants?
What’s blocking them?
What success looks like in their eyes?
If not, you’re guessing and guessing breaks connection.
People don’t engage with information. But they do engage with stories that feel like their story.
💪Act
Try this today:
Pick one conversation (customer, teammate, anyone) and ask 4 simple questions:
What are you trying to achieve?
What’s getting in the way?
What does failure look like?
What does success look like?
Respond as the guide:
Give a clear 1-2-3 plan
Show how it helps them win
Keep it simple and remember, they are the hero in their story. That’s how you get people to lean in and take action.